Have you ever put up indoor posters and felt like nobody noticed them?
That can be frustrating – but often, it comes down to placement and design choices.
Here are my top 5 tips to help your posters stand out and be remembered:
Place your posters in a prominent area to maximise views. A poster positioned at the bottom of the counter will never be seen as much as one positioned on a wall in the viewer’s line of sight.
Create maximum impact by making the design of your poster eye-catching and in keeping with your brand, such as colours and logos. People recognise consistent branding more easily than non-consistent branding.
Keep your message and design clear and consistent across all your marketing materials, such as posters, postcards, and flyers; it helps with your brand awareness.
Think about the colour of your background too; if you have a bright green wall, you would want to use a contrasting colour on your poster so that it doesn’t blend into the background.
Make your poster easy to read from a distance. The key information should be the headline, the details underneath that and finally, a call to action.
Do you want to use posters in your marketing?
