Always consider your branding before you post anything.
Whether it’s an offer, promotion, or piece of content, every touchpoint shapes how people see your business.
Here are some practical ways to protect (and strengthen) your brand when promoting your services.
Don’t risk diluting your brand positioning with indiscriminate discounting; it can sometimes backfire, potentially making you look desperate for a sale.
Instead of slashing prices, try offering more value. It's usually more profitable to sell a package rather than an individual item or service. Promotions should be seen as an opportunity to reinforce your brand awareness.
Don’t just stamp your logo on everything and sit back. Be fluid and engaging – respect your customers' intelligence by not giving everything away up front. Generate some intrigue and let them discover more about your brand on their own.
Consider writing a book to showcase your expertise and offer the first chapter as a free download on your website. If customers enjoy the free content and you’ve piqued their interest, they may be willing to pay for the rest, which could ultimately lead to increased sales.
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