Brand consistency is important – but it doesn’t mean being repetitive.
The key is to stay recognisable while still being innovative and distinctive.
Here are some ways to keep your branding strong without getting stuck in a rut.
If your colour scheme is mainly blue, there’s nothing wrong with adding an extra colour into your advertising every so often, providing the key elements of your brand stay consistent.
If you’re a small business building your brand, don’t try to copy the look of a big brand. I believe the best way to approach your branding is to try to carve out your own distinctive identity. It will take time, but it will be worthwhile.
Currently, there seems to be a big consumer trend towards working with an independent business that can stay innovative and stand for what they believe in.
Don’t be afraid to be innovative and daring. If you are doing the same as your competitors, what reason are you giving your potential customers to buy from you instead?
If you were reopening a restaurant, why not get your staff to dress up and go out on the street offering free socially distanced tasting from your menu? Something unusual can make a difference in how you are perceived.
Follow me for more branding and design insights that help your business stand out.
