One of the most common questions I get asked before designing a logo is:
“Who owns the design – the client or the designer?”
The answer isn’t always as simple as you might think. Let’s assume that you, the client, have me, the designer, create a piece of work for you.
You may well assume that once the project is finished and paid for, you own the full rights to it. Unfortunately, it’s not that straightforward, as copyright law assigns ownership of a piece of work to the person who actually created the work, meaning it automatically belongs to the designer.
You could decide to opt for a template logo; however, you still won’t own that design, either, plus who knows how many other people will be using the same template?
The thing is, you want to be able to use your logo as much as you want to, where you want to.
Well, here’s the good news. When you work with me, I always transfer ownership of the final logo to you once it’s been fully paid for. All I ask is that I can use it on my website and social media.
Personally, I think this is a much fairer way to work and one that I know my clients prefer.
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