Refreshing and designing a logo for HR For You.
Your logo is okay but needs refining. Can you relate to that?
Here’s how I went about refreshing a logo for HR for You.
During a Zoom call, we got chatting about logos, which often happens incidentally, and Lou asked me what my opinion of her current logo was.
My initial thoughts when refreshing the logo were that the colours worked well, but the main graphic looked somewhat dated and would work better if it was simplified. The typography also worked well, but I suggested more emphasis on the ‘HR’ part of the logo, since that’s the main service offered.
I decided to keep a similar font and went with the Gill Sans family, a lovely, clean, easy-to-read font that looks as good on the web as it does in print.
The compass was the next part to tackle, and I already had an idea of how I wanted it to look, so I created a new, modern, clean, simplified compass in Adobe Illustrator.
Once I had put the logo elements together, I felt there was still something missing – it needed a tagline. The suggested tagline was ‘Heading in the right direction ’, which tied in nicely with the newly designed compass, so that’s what I went with.
A few months later, the company became a limited company and changed its name to HR For All, and I was asked to refine the logo again. Here is what I came up with this time.
Here’s what Louise had to say about the project.
“I love my new logo Darren redesigned for my business! An efficient and reliable service, providing a fresh and modern approach to branding styles. I would highly recommend Darren and the design services he offers.”
