Brand creation and new assets for Developer++.
The directors of Developer++ decided it was time for a brand refresh, and once again DL Design was called in to help.
Let’s have a look at the creative process in more detail.
The brief.
Developer++ wanted a brand refresh to reflect its core values, mission, and tone of voice, and to launch the brand in time to market its workshops planned for later in the year
The mission.
To make a positive impact on people by enabling everyone to become behaviour transformationalists.
The values.
The four core values were: Honesty, Transparency, Fun, and Positivity.
The tone of voice.
Use real language that is soft and gentle, passionate and energetic, and, of course, positive.
Target audiences.
There were four: Corporate, HR, Technical and Entrepreneur.
Design requirements and deliverables.
Developer++ wanted four areas refreshed: Design, Colour, Typography, and Imagery. Three different design styles were requested: Safe, Slightly out there and Pushing the boundaries.
We started with the logo design concepts.
After reviewing and absorbing the client’s requirements, DL Design began developing logo concepts. Below you can see stage 1 showing a ‘Safe’, ‘Slightly out there’ and ‘Pushing the boundaries’ design. The overriding theme was that Developer++ was an approachable company, and working with them would feel positive; this is where the idea for the character with its arms outstretched came from.
Stage 1 designs.
The chosen style was one of the ‘pushing the boundaries’ logos. Design tweaks were requested, and stage 2 designs were presented, as shown below.
Stage 2 designs.
Minor tweaks were requested to the weight of the plus signs, and stage 3 designs were presented, as shown below.
Stage 3 designs.
After these tweaks, the final logo was chosen.
Here’s what happened next.
A set of brand guidelines was designed to show colours, complete with their colour breakdown values for print and web. Fonts and their suggested weights were also specified, along with suggested imagery.
To complete the project, I also designed business cards, notepads, and a Facebook header to reflect the brand’s online presence.
I created a complete set of logo files so Developer++ could use them in print or online while staying true to the brand. The new brand is now live, and bookings are open for the upcoming workshops.
Here’s what Sean had to say about the project.
“Using Darren Guiheen to create a new brand for our business was effortless on our part. His communication and speed of delivery given our tight deadlines were outstanding! I would recommend 100%.”
