Are your leaflets actually working for you?
A well-designed leaflet can be one of the most cost-effective tools in your marketing strategy – but only if it’s done right.
Are you thinking about designing a new leaflet for your next marketing campaign?
Here are my top 10 tips for a winning leaflet:
Use full colour: Leaflets look great in full colour and are very cost-effective.
Highlight your USP: Make it clear what your unique selling point (USP) is to get a good response.
Include time-bound offers: Use offers like "half price this month" or calls to action such as "call for a free quote" to generate interest.
Invest in design: Consider spending 30% of your budget on leaflet design. You only get one chance to make a great first impression.
Use effectively: Leaflets are very effective marketing tools when used correctly.
Stand out: A well-designed leaflet can help you stand out from the herd.
Stay in touch: Use leaflets to keep in touch with your customers and advertise special offers.
Explain benefits: Make sure your leaflet explains why customers should buy from you and highlights the benefits.
Maximise impact: Use the top third of your leaflet for maximum impact – this is the part that's seen in a display.
Timing matters: According to research, October is one of the best times to insert your leaflet into a magazine.
Check out the carousel where I highlight my top six tips.
Would you read your own leaflet? If not, it’s time to rethink your design.
