The Standards Mini-Guide, aka “The Flippy Flappy Thing.”

The Standards Mini-Guide, aka “The Flippy Flappy Thing.”

PerformancePlus Partnership helps companies across East Anglia with management structures and quality frameworks. They are proud to have achieved a 100% success record helping companies gain the International Standards certifications they need.

ISO was founded with the idea of answering a fundamental question: “What’s the best way of doing this?” With this in mind DL Design and Print was asked to design a new marketing piece. The design needed to be compact, small enough to fit in a pocket but expandable to contain enough information to explain the benefits of five different standards.

When folded flat the Mini-Guide is only 80mm square but when opened up fully, it expands to a massive 420mm long. The Mini-Guide has been designed in a way that allows each page to be viewed in a perpetual fashion and has become so popular that the directors have nicknamed it “the flippy-flappy thing” due to its concertina folding.

This really is the small leaflet with a huge print area and it’s proving popular with PerformancePlus Partnership’s clients.

“From our brief Darren produced a really innovative and stylish solution to our needs for a concise but informative product handout. In addition a coordinating series of family logos were also designed that complement and support our overall branding approach.”

Laurence Brooks, Performance Plus Partnership