Vehicle graphics need care when designing
You’ve had your logo and brand professionally designed and potentially spent a lot of money on it and everything looks fantastic. Your website is all singing and dancing, your business cards are spot on and a pleasure to hand out to potential clients so what could possibly go wrong – perhaps it could be your vehicle graphics?
Well, let’s see – you invest in a delivery vehicle fresh off the production line but that bland stock white paint really doesn’t cut it and you need something with more impact to advertise your business. How about getting the vehicle sign written or some shiny new vehicle graphics? You can advertise all day long for free and potentially get new business while your van is parked, how great is that?
Wait a minute, your van has sliding doors? Your graphic designer will need to give the design lots of thought before having your vinyl printed and applied to your van, after all you can’t just slap your logo on the side and job done. What some people don’t realise is that not all branding is seen as a complete image like it would in a brochure or on a website so you really do have to be careful and think ahead.
If you do just that, what happens when the van door slides open? Take a look at a few of my favourite faux pas.
This is a light-hearted post but it goes to show how a well designed, thought out logo can really give the wrong impression to your clients if they don’t see it in its entirety. Which one made you chuckle the most?