Refreshing a logo for HR For You

Refreshing a logo for HR For You

Your logo is okay but needs refining. Can you relate to that? Sometimes you might not be 100% happy with your logo but can’t quite put your finger on what’s wrong with it or why it doesn’t work, it may be time for refreshing your logo.

That’s fine because a professional graphic designer can help and guide you – let’s have a look at how I went about refreshing a logo for HR for You.

During a Zoom call we were chatting about things in general and then the conversation turned to logos, which often happens incidentally and Lou asked me what my opinion of her current logo was.

I paused for a moment, took a look at when she currently had and my initial thoughts when refreshing the logo were that the colours worked well but the main graphic looked somewhat dated and would work better if it was simplified. The typography also worked well but I suggested more emphasis on the ‘HR’ part of the logo as after all that’s the main service offered.

I decided to keep a similar font and went for the Gill Sans family which is a lovely clean easy to read font which looks as good on the web as it does in print.

The compass was the next part to tackle and I had an idea already in mind how I wanted it to look, and a new modern, clean simplified compass was created using Adobe Illustrator.

Once I had put the logo elements together, I felt there was still something missing – it needed a tag line. The suggested tag line was ‘Heading in the right direction’ which tied in nicely with the newly designed compass, so that’s what I went with.

Here is the original logo. Can you see the subtle improvements that have been made?

HR For You original logo

I love my new logo Darren redesigned for my business! An efficient and reliable service, providing a fresh and modern approach to branding styles. I would highly recommend Darren and the design services he offers.

Louise Loon, HR For You
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