Print branding for Priority Driver Training
Priority Driver provides a new approach to learning and assessment, ensuring you are work-legal while receiving significant savings in fuel, insurance and working hours. With an up-and-coming trade fair looming, Adrian from Priority called us in to put together some print branding for new marketing materials.
After designing their logo a few years ago, Priority was keen to advertise their ‘eco-driving’ training and wanted a postcard produced to advertise a free 2 hour coaching session they were running to new clients. The postcard had to grab attention, give details about the session and include a ‘call to action.’
Following a phone call and a chat to take a brief, DL Design set to work and came up with a layout to match their logo and echo the established brand. A number of print branding ideas were submitted for consideration, and once the final design was chosen, a trifold leaflet and business cards were also designed and printed.
The result was a set of materials comprising business cards, postcards and trifold leaflets designed and printed. The new materials advertised their suite of services and enhanced their brand at the trade fair.
The business cards were printed onto 400gsm silk with a matt lamination on both sides, the postcards were also printed on 400gsm silk and the trifold leaflets were printed on 170gsm silk.
“Can recommend Darren as the service he provides is on time and at a reasonable price.”Adrian Baldry, Priority Driver Training – October 2018