How can you avoid making some serious logo design mistakes?

How can you avoid making some serious logo design mistakes?

It’s amazing how many logo designs we see, both in print and online, and while the majority are carefully crafted to be a unique part of the brand, there are many that, in our opinion just don’t make the grade.

There are a number of reasons why this might be, so if you are considering a new logo design, take a look at our handy list of mistakes to avoid to help prevent you from falling into the trap.

Having a busy logo
Choosing the correct typography can make or break a logo. The ideal scenario would be to keep the logo simple while portraying the right message. To achieve this you need to keep the number of fonts to a minimum – no more than three, preferably two. Try to avoid crazy or ultra thin fonts and pay special attention to the kerning, i.e. the spacing between each letter.

An example of bad kerning

Choosing the wrong font
When you are selecting a font it can be quite time consuming to get it right as you need to set aside enough time to research the options that you have available. You need to select a handful of fonts that you are happy with and then narrow them down and see how they work with other current fonts in the brand.

An example of fonts that clash with each other

Making the design too complex
It’s easier to recognise a simple logo, but in order to stand out, the logo has to be unique. Keeping it simple makes the logo more memorable and versatile. It should be as legible on a business card as a roller banner and all sizes in between.

An example of a complex logo

Using special effects
Drop shadows or embossing can over complicate a logo meaning it’s not strong and won’t stand on its own. Try to visualise how the logo will look in colour and greyscale.

Well doesn’t that make your eyes hurt

Using raster images
A logo should be created in a vector graphics program such as Adobe Illustrator to ensure that the final logo can be scaled to any size. A vector graphic is made up of points, whereas a raster image is made out of pixels and cannot be enlarged without distortion.

An example of an image pixelating

Using cliches
Light bulbs and speech bubbles may work as icons but have been used too many times in logo design as they are usually the first things that spring to mind when brainstorming. We would suggest you avoid these and come up with an original and unique idea.

An example of a cliché

Copying another design
When you see an idea you like you can’t just do a quick colour or word change, and then call the design your own. It’s fine to take inspiration from an existing logo, however the end result should never be a direct copy.

Something you really shouldn’t do