Go Paperless digital business cards
Even before the pandemic, the digital revolution meant that many businesses were abandoning traditional business cards for digital business cards or Go Paperless digital business cards. There’s no doubt that 2020 has transformed marketing across sectors from manufacturing to hospitality and beauty to charity.
One of the knock-on effects of the decline of face-to-face contact has been a reduction in the use of the traditional business card. After all, when you’re working remotely, networking online and attending virtual events, you don’t really have an opportunity to hand over a physical business card.
Are you thinking about going digital? I weigh up the pros and cons of traditional versus standard digital versus Go Paperless digital business cards.
|Traditional||Standard digital||Go Paperless|
|Convenience||You need to have a supply of cards with you at all times – and ensure they’re kept up to date with your latest details||Share your card instantly, wherever you are, and update it for free whenever details change||Share your card instantly, wherever you are, and update it for free whenever details change – Plus (unlike many digital cards) recipients don’t need an app to view it|
|Safety||Generally involves physical contact as you pass your card to a contact||Share directly from your mobile phone without any direct contact||Share directly from your mobile phone without any direct contact – or use hold up the QR code on your card to allow contacts to scan it (when in online meetings or in person)|
|GDPR compliance||No automatic GDPR opt-in so this is something you’ll need to address separately||Depending on your card choice, GDPR opt-ins may be included – but aren’t guaranteed||Automatic GDPR opt-in as standard, which means you can get straight to work nurturing leads|
|Sustainability||200 billion business cards are printed each year, yet 88% are discarded within a week||By going digital, you’re reducing your business carbon footprint||We don’t stop at just reducing your carbon footprint – for every card you buy, we plant a tree in association with World Land Trust|
|Cost||Print runs may not involve huge sums of money – but you need to fork out whenever details change or a team member moves on||Update your card for free whenever details change – and reassign cards when a team member moves on||Update your card for free whenever details change – and reassign cards when a team member moves on|
|Cost-effectivenes||See sustainability above! Your traditional card is likely to end up in the bin within a week so doesn’t deliver value for money||Different card providers offer varying functionality||Go Paperless cards double as a marketing platform – with interactive sections (including videos and pictures linked to products) that drive traffic to your business and analytics to measure effectiveness|