Five creative tips for an engaging banner
When creating a design for a banner there are certain things that you have to be aware of. Here are my five creative tips for an engaging banner.
1. Have a good call to action
A typical banner is large, usually around 0.5 x 3 metres and bigger, so it makes sense to grab someone’s attention from a distance.
The way to do this is by having a ‘call to action’ to motivate the customer to act on something. Think of it as giving them a polite nudge in the right direction.
2. Using easily readable fonts
Using fancy or too many fonts can detract from your message and make your design look cluttered. The human eye reads more easily if you use block letters and proper capitalisation, it’s also much easier to read and increases visibility.
3. Less is more
Passers-by only have seconds to read a banner. Keep your message clear and concise and use the five-second rule. If you can determine the message in fewer than five seconds it’s a winner. Think of the road signs we see every day, they are plain, simple and easy to read at speed.
4. Choose colours that work together
Think about the contrast between the foreground and background of your banner, it is one of the most important factors for legibility. Choosing bright and vibrant colours that are popular but complement each other will draw more attention.
It’s said that a picture is worth a thousand words, so using a simple and attractive image can really make your design sing, but make sure it is clear, supports your marketing message and you have permission to use it.
Using these five creative tips for an engaging banner will help you to make passers-by aware of your business or service.