Business brand design for Your Choice

Business brand design for Your Choice

It’s always exciting setting up a new business but what about when you are setting up two? Well that’s exactly what Heather did and I was pleased to be asked to help with the new business brand design.

Your Choice Ceremonies is an independent professional celebrant business that creates bespoke ceremonies to mark the key milestones in life such as:

  • Weddings.
  • Vow renewals.
  • Naming ceremonies.
  • Funerals.

The second business, Bartsch Business Support provides HR support in all aspects of Human Resources, Training and Health & Safety.

Bartsch Business Suport logo

So how did I help?

When I originally spoke to Heather she already had a logo idea in mind, a tree shape which she liked and wanted developed into two logos that could sit side by side and work as a separate business brand design that would complement each other.

As the graphic was decided I started with choosing a font, I wanted something sans serif, (without serifs) simple, clean and easy to read. After searching Adobe Fonts I chose Apetura Regular and Medium.

The next step was to look at colour options, for Bartsch Business Support I suggested a dark blue and for Your Choice Ceremonies earthy colours just seemed to work so that’s what I went with.

The two logo designs were then used to create printed business cards for each business. The cards were litho printed onto 450gsm silk and then matt laminated on both sides to give a high quality finish.

I have just received my new business cards and logos from DL Design Associates Ltd. I couldn’t be happier with them. Darren was able to take one design and create complimentary branding for two completely different businesses. Darren delivered within the expected lead time and provided lots of useful tips and advice. Thank you very much!

Heather Bartsch, Your Choice – August 2020