Brochures are a powerful marketing tool

Brochures are a powerful marketing tool

Make your presence known in a busy market. From detailed brochures to branded office notebooks, the print market isn’t going away any time soon. These are tried and tested measures which have stood the test of time and are still very effective even in this digital age we live in today. When you receive a brochure you have something in your hands that is tactile and has a smell all of its own, something you just can’t get when you view a pdf on a mobile device, tablet or screen.

Once designed and printed, a quality brochure can be reused over and over again providing it isn’t campaign specific and doesn’t date. Therefore making the actual cost of designing and printing the brochure relatively small when you consider that this brochure can be the cornerstone of your print marketing for months or even years to come. This really does make them perfect for small to medium sized businesses to add to their marketing collateral. 

Here are three creative uses for brochures that will help you get started.

A great opportunity to get your business brand noticed anywhere, whether at an event, an important meeting, or office memos. Notebooks are small and smart enough to be the perfect printed desk accessory.

Perfect bound annual report, brochures
A perfect bound annual report

Annual reports
With the flexibility of perfect binding, you can ensure your report is easy to read and well presented. Not only do they offer valuable information about your company but also prolong your brand presence in the market.

Saddle stitched booklet
A saddle stitched booklet (stapled with two wires)

Self-published books
Saddle stitching provides the perfect solution for low-budget publications, such as community projects and fundraisers. These books are great for showcasing eye-catching images and for easy reading, ideal for a small local business.